Home Appliance

Chinese home appliances are becoming more prevalent in Japan, and brand power is on the rise.

Chinese home appliances are becoming more prevalent in Japan, and brand power is on the rise

Chinese appliance manufacturers are increasing in Japan. Hisense Group opened an R&D center in Japan and began selling its own products. In Japan, Chinese home appliances used to focus only on low prices, but now they manufacture products for young people who are relatively weak in Japanese manufacturers, thus opening a hole in the monopoly …

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Under pressure from Chinese shareholders, could the Zojirushi microwave succeed

Under pressure from Chinese shareholders, could the Zojirushi microwave succeed?

Zojirushi Magic Bottle Company of Japan, best known for their rice cookers and stainless steel thermos, is looking to branch out into new markets. It has introduced a restaurant chain in addition to reentering the microwave oven market after 17 years with an all-in-one microwave oven. Zojirushi and major shareholder China Galanz have argued twice …

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